A Comparative Analysis of Pragmatic Practices in Nigerian Political Campaigns: A Focus on Public Speeches
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Political campaigns in Nigeria are marked by public speeches designed to mobilize support and articulate policy positions. Pragmatic practices—such as politeness strategies, hedging, and the use of persuasive discourse markers—play a pivotal role in shaping public perception and voter behavior (Adeleke, 2023). This study conducts a comparative analysis of pragmatic practices in Nigerian political campaigns, focusing on public speeches delivered during election periods. Campaign speeches often blend formal rhetoric with colloquial elements, reflecting both the aspirations of political candidates and the cultural contexts of their constituencies. By analyzing transcripts of speeches from various regions and political affiliations, the research aims to identify recurring pragmatic patterns and assess their effectiveness in communicating political messages. The study further investigates how these practices vary across urban and rural contexts, and how they contribute to the overall persuasive power of political discourse (Chinwe, 2024; Okoro, 2025).
Statement of the Problem
Despite the importance of pragmatic practices in political campaigning, there is limited systematic research on how these strategies function in Nigerian public speeches. Most studies focus on content and rhetoric, overlooking the pragmatic devices that enhance message delivery and voter persuasion (Adeleke, 2023). This gap hampers our understanding of the nuanced language strategies that can influence electoral outcomes. Without detailed analysis, political campaigners may miss opportunities to optimize communication for diverse audiences. This study seeks to address these deficiencies by comparing pragmatic practices in public speeches, providing a clearer picture of their role in shaping political discourse (Okoro, 2025).
Objectives of the Study
- To identify pragmatic devices in Nigerian political speeches.
- To compare their usage across different campaigns.
- To evaluate their impact on audience persuasion.
Research Questions
- What pragmatic strategies are employed in Nigerian political speeches?
- How do these strategies vary across campaigns?
- What is their effect on voter engagement?
Significance of the Study (≈100 words)
This study is significant as it explores the pragmatic dimensions of Nigerian political campaigns, offering insights into effective communication strategies for public speeches. The findings will benefit political strategists, communication scholars, and policymakers by enhancing the persuasive power of political discourse (Adeleke, 2023; Okoro, 2025).
Scope and Limitations of the Study
This study is limited to analyzing public speeches in Nigerian political campaigns and does not cover other forms of political communication.
Definitions of Terms
- Pragmatic Practices: Language strategies used to achieve effective communication.
- Political Campaigns: Organized efforts to win public office.
- Public Speeches: Formal addresses delivered to a general audience.
Related Project Materials
An investigation of client advisory frameworks in investment banking: a case study of Union Bank Nigeria
Background of the Study
Client advisory frameworks are critical in investment banking as they guide the provision of strate...
Analysis of the Potential of Quantum Computing for Fraud Detection in Pension Funds at Pension Commission of Nigeria, Abuja
Background of the Study
Fraudulent activities in pension funds represent a significant challenge for many developing nat...
THE CAUSES OF DEVIANT AND DELINQUENT BEHAVIOUR AMONG STUDENTS IN EMOTAN GIRLS GRAMMAR SCHOOL IN OREDO LOCAL GOVERNMENT AREA OF EDO STATE
ABSTRACT
The research work is aimed at finding out the cause of deviant and delinquent behaviour among students in E...
UNITED NATIONS AND THE CHALLENGES OF PROMOTING GENDER EQUALITY IN NIGERIA
ABSTRACT
Women in Nigeria are faced ...
An Examination of Morphosyntactic Adaptation in Nigerian Digital Culture: A Comparative Study of Social Media Language
Background of the Study :
Digital culture has dramatically reshaped language, with social media platforms serving as dynami...
CAUSES OF THE REDUCTION IN THE ENROLLMENT OF BUSINESS EDUCATION
BACKGROUND OF THE STUDY
Business education is a field of education which deal with business experiences...
Quantitative Analysis of the Relationship Between IFRS and Shareholder Value in Nigerian Firms
Background of the Study
Shareholder value is a critical measure of corporate success, reflecting the re...
INFLUENCE OF PARENTAL MOTIVATION ON STUDENT ACADEMIC BEHAVIOR
EXCERPT FROM THE STUDY
Parental motivation is described as a motivation or behavior directed at their children by their...
An investigation of the effects of socio-cultural factors on female education in secondary schools in Gudu LGA, Sokoto State.
Background of the Study
Female education remains a cornerstone for national development, yet in many regions, socio-cultur...
ASSESSMENT OF THE INFLUENCE OF SINGLEHOOD ON PSYCHOLOGICAL WELL-BEING OF SECONDARY SCHOOL TEACHERS IN NIGERIA
ABSTRACT
The research work is on assessment of the influence of singlehood on psychological well-being of secondary school teachers in Ni...
